I never really knew much about Alice's theatricality when I got into him, although I now admire it. For me when I was getting into music the stuff he was producing sat comfortably alongside the likes of Def Leppard, Jovi, Whitesnake etc so I had no idea about his past and when I first checked out the 70's stuff was put off by comparison. But as time goes by and I listen to it more I appreciate it to a much greater extent. My fave is still Hey Stoopid though with all it's huge choruses and a darkly textured late 80's melodic vibe.