263


Fatal Vision

Re: from a marketing standpoint, this makes NO sense whatsoever
Posted by: Jack ()
Date: October 29, 2009 04:42PM


I agree. The way Frontiers has been fanning the flames of speculation was a pretty bad marketing move, because by allowing the matter to go unresolved for so long, they're just stirring up negative feelings & assumptions. The vacuum of information is being filled by negativity due to the obvious tidbit of info we DO have (ie, Huff isn't involved...no, quiet...Huff isn't involved in any kind of REAL capacity).

So theyre just letting people stomp all over the idea for a month or two and allowing the perception of cheap cash-in to spread without any balancing information from their end.

Teasing works when you have an established band returning; e.g., if Harem Scarem returned. That works. Fanning the flames of speculation works if, say, Gotthard or Stage Dolls were returning after highly acclaimed albums.

When Giant is returning headless, the strategy that works is to build your credibility up front as much as possible by assuaging people's fears....again, on the front end. Do some damage control, "So Huff isn't involved BUT...Mark Spiro is, and Dann plays guitar." Or whatever.

The way theyre doing it, theyre just building up expectations that can never be matched by the final product. They cant deliver what people *really* want, and you never hype up if you cant deliver in spades.

They should underpromise & overdeliver instead of overpromising and underdelivering...

Cheers,
Jack.



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Dean Kirkland : Dean Kirkland

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SubjectViewsWritten ByPosted
Me + Frontiers =Giants :-P 184 Tommy-Denander 10/29/2009 09:25AM
Re: Me + Frontiers =Giants :-P 77 stevebme 10/29/2009 09:41AM
from a marketing standpoint, this makes NO sense whatsoever 63 Kevin 10/29/2009 10:17AM
Re: from a marketing standpoint, this makes NO sense whatsoever125 Jack 10/29/2009 04:42PM
Re: from a marketing standpoint, this makes NO sense whatsoever 78 Frazzle Batt 10/29/2009 06:42PM
Re: Me + Frontiers =Giants :-P 94 johnny blackout 10/29/2009 02:31PM
Re: Me + Frontiers =Giants :-P 94 Kevin 10/29/2009 02:36PM
Re: Me + Frontiers =Giants :-P 71 Michael GN 10/29/2009 06:05PM
Re: Me + Frontiers =Giants :-P 92 Tommy-Denander 10/29/2009 06:58PM
Re: Me + Frontiers =Giants :-P 74 Frazzle Batt 10/29/2009 10:51PM
Re: Me + Frontiers =Giants :-P 82 Peter M. Bietenholz 10/30/2009 02:56AM
Re: Me + Frontiers =Giants :-P 66 Steve_Bussey 10/29/2009 07:37PM
Re: Me + Frontiers =Giants :-P 81 soxfan73 10/30/2009 03:54AM


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