Re: Getting F@#ked by Cheap Trick
Date: July 20, 2009 08:53AM


Ultimately, this is a discussion about Trust and Value.

Does the band Value their active fan base- or are we just a group to be taken advantage of because we are such?

Does the band provide Value in exchange for that fan Trust?

And everybody is right- nobody forced me to buy the CD from the band's website. However, 'fans' who do so should be rewarded, not made to feel like they were taken advantage of.

Cheap Trick could probably count on me spending $35-50 a year consistently on their behalf... now I will spend ZERO because it's clear to me they do not value my passion. Rather, they aim to exploit it.

Every one of these legacy acts should be focused on one thing- maintaining and cultivating an active core audience- who will spend for the band. There's a nice living to be had for that. Include the fans, make them feel like they get value and extras for their willingness to open their wallets...

They're not going to have a hit again, they're not going to sell more than 30,000 copies of this CD... so why do anything BUT make it an inducement to energize their community of supporters?

$30 for the 8 Track version of this release? Brilliant... I can absolutely live with that...

Having to pay 3X the best Buy price for a CD with nothing extra... fool me once, shame on me- but you won't fool me twice.

Among the tech companies I've worked with is one that creates communities for acts and their fans. We've had tremendous success with creating value-based fan/customer/artist experience wrapped around tickets, merch, discounts. bonus material, access etc - it's about cultivating a relationship that feels cherished, not exploited.

Cheap Trick is a brand- a valuable brand- and one that needs to be managed successfully. Active fans are precious... they're the ones that will travel to Las Vegas to see the band perform their Beatles set, etc...


BTW- The comments made about retail being able to sell CDs for whatever price they choose is simply not true.

Ultimately, they can sell the product for whatever they choose- closeouts/fire sales, etc - but they CANNOT advertise a price below certain levels without an agreement with the product source.



Down South Jukin'

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SubjectViewsWritten ByPosted
Getting F@#ked by Cheap Trick 212 SouthernByTheGraceofGod 07/19/2009 10:32PM
Re: Getting F@#ked by Cheap Trick 113 Andrew 07/19/2009 10:54PM
Re: Getting F@#ked by Cheap Trick 113 Rocketdog 07/19/2009 11:45PM
Re: Getting F@#ked by Cheap Trick 118 SouthernByTheGraceofGod 07/19/2009 11:58PM
Re: Getting F@#ked by Cheap Trick 160 Rocketdog 07/20/2009 12:29AM
Re: Getting F@#ked by Cheap Trick 128 SouthernByTheGraceofGod 07/20/2009 12:43AM
Re: Getting F@#ked by Cheap Trick 125 Rocketdog 07/20/2009 01:01AM
Re: Getting F@#ked by Cheap Trick 105 Andrew 07/20/2009 02:13AM
Re: Getting F@#ked by Cheap Trick 122 jason the buc 07/20/2009 03:10AM
Re: Getting F@#ked by Cheap Trick 132 Daredevil 07/20/2009 03:58AM
Re: Getting F@#ked by Cheap Trick 107 Rocketdog 07/20/2009 07:32AM
Re: Getting F@#ked by Cheap Trick 123 kingnoony 07/20/2009 08:13AM
Re: Getting F@#ked by Cheap Trick137 SouthernByTheGraceofGod 07/20/2009 08:53AM
Re: Getting F@#ked by Cheap Trick 106 Daredevil 07/20/2009 10:59AM
Re: Getting F@#ked by Cheap Trick 131 Rocketdog 07/20/2009 11:27AM
Re: Getting F@#ked by Cheap Trick 119 Rocketdog 07/20/2009 07:02AM
Re: Getting F@#ked by Cheap Trick 183 Frazzle Batt 07/20/2009 05:32AM
Re: Getting F@#ked by Cheap Trick 126 Chazz 07/20/2009 08:33AM
Re: Getting F@#ked by Cheap Trick 101 Andrew 07/20/2009 12:37AM
Re: Getting F@#ked by Cheap Trick 147 daveydaveydavo 07/20/2009 01:53AM
Re: Getting F@#ked by Cheap Trick 218 trooper 07/20/2009 04:16AM
Re: Getting F@#ked by Cheap Trick 126 Ydde 07/20/2009 04:42AM
Re: Getting F@#ked by Cheap Trick 126 Robert 07/20/2009 09:11AM
Re: Getting F@#ked by Cheap Trick 91 Terry K. 07/20/2009 02:37PM
Re: Getting F@#ked by Cheap Trick 173 Rocketdog 07/21/2009 10:40AM
Re: Getting F@#ked by Cheap Trick 182 Terry K. 07/21/2009 01:40PM
Re: Getting F@#ked by Cheap Trick 87 Rocketdog 07/21/2009 03:39PM
L.E.O. Aplacas Orgling...Bleu 146 Frazzle Batt 07/21/2009 09:02PM
Re: Getting F@#ked by Cheap Trick 159 zz666 07/20/2009 02:53AM
Re: Getting F@#ked by Cheap Trick 81 Frazzle Batt 07/20/2009 05:10AM
Re: Getting F@#ked by Cheap Trick 170 Pelata 07/20/2009 07:23AM
Re: Getting F@#ked by Cheap Trick 126 Rocketdog 07/20/2009 07:33AM
Re: Getting F@#ked by Cheap Trick 111 Pelata 07/20/2009 10:32AM
Peleta- 122 SouthernByTheGraceofGod 07/20/2009 10:51AM
Cheap Trick have made very good record 168 Frazzle Batt 07/20/2009 10:56AM
Re: Getting F@#ked by Cheap Trick 116 MCFCTrick 07/20/2009 10:40AM
This has been going on for DECADES. 128 rocknut 07/20/2009 11:04AM
Re: Getting F@#ked by Cheap Trick 137 Pelata 07/20/2009 11:11AM
More Peleta- 113 SouthernByTheGraceofGod 07/20/2009 01:29PM
Re: Getting F@#ked by Cheap Trick 150 Rocketdog 07/20/2009 10:55PM
Re: Getting F@#ked by Cheap Trick 114 Walk In The Shadows 07/21/2009 09:59AM


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