Re: Concerts - how much are they sold for?
Date: October 17, 2008 11:47AM
There's many different deals that bands can ask for. Some will require a flat fee, other a guaranteed minimum and a % of the take, others just a percentage. It's all a negotiation as to what level a promoter believes he/she can at least break even at or, hopefully, make some money at.
That's the catch 22 with cancellations. If there haven't been enough pre-sales then it often makes more sense for a promoter to cancel a gig to reduce potential losses rather than go through with it in the hope there is a large walk up and the show might be a success. Obviously from a customer perspective the more cancellations there are the less likely anyone will be to purchase tickets in advance. It's a vicious circle, and a circle that relies on the trust of fans to buy in advance otherwise the system would never work.
But the fee for the band is just the beginning. Local promoters will also likely have to provide accomodation for the band, rider, perhaps backline if they aren't travelling with equipment, the same for PA and soundman. Then, if you don't happen to own a venue, there's the cost for hiring the venue, insurance and staff. On top of that local marketing, promotion & advertising costs, ticketing costs. You could also have pay travel costs, or at least a portion ofm for the artist
The margins at the smaller end of the market are generally pretty small and the rewards, for what is a lot of hard work, certainly not large. But it's fun, it's enjoyable and more importantly it's something you believe in. I guess at the stadium end of the spectrum the margins themselves are equally as small but then again 10% of a £10,000,000 gross is far better than 10% of a £3,000 gross!
Danny Vaughn - The Road Less Travelled. Available now from www.hardrockhouse.com