Ok - first go read this article:

http://www.usatoday.com/life/music/news/2007-06-29-prince-giveaway_N.htm

Now... what do you guys think? Is Prince a marketing genius or is he trying to put the final nail in the record industry's coffin?

I'm not sure what to think. I understand how the record industry people feel... I work in television and I know we are constantly dealing with the new realities of the business. We are working on ways to move onto digital platforms like iPhones, cell phones, Tivos and all the things not yet invented. We're trying to give people what they want when and where they want it, and still make enough money to stay in business. It's not easy - as someone in the media I want it all to stop because rapid change like this is driving me insane... but as a consumer I want it all nownownow! It's not exactly like you can go backwards anyhow, even if you wanted to (which I don't, I just remember fondly how simple it all used to be for us).

So? Thoughts?



- Brandy