Thunder are one example - how many other bands in this genre are doing this, or making £100k off a release?

I work for a digital/viral marketing agency, and we do stuff for all the majors and you'd be suprised how much they don't do, especially with acts like Thunder who are part of this genre, which is where the convo started!

I appreciate your points, but i think this genre needs to do something more than just release....something different. I don't have answers/techniques that will change this scene, and i'm not going to try do it, but its just a thought.