Re: Def Leppard: Yeah! (UK Chart)
Date: June 02, 2006 01:03PM
Well, over here (the US) EUPHORIA, and the single "Promises" got more airplay than any Leppard album since ADRENALIZE.
There seemed to be quite a bit of hype behind it, too. The record label even issued a special promo only 2 CD set called ROCK/VAULT (one disc being the VAULT album, and the other being key radio/album tracks that weren't on Vault, and "Promises") - to radio and retail stores to get them pysched up for the then upcoming release. Basically a "Remember all these great tunes? Well the band are back with this great new album!" kind of thing.
Not that it did much good, mind you. The buying public didn't seem to care.
With X, not only did radio barely even touch it, but within a couple of months of it's release, the label pretty much gave up on it, too.
I remember calling a friend who worked for Mercury/Island/Def Jam, to see If I could score some tickets for a show they were going to be doing - as he had always hooked me up in the past. He told me the label didn't even bother doing a ticket buy (for promotional reasons - what they give to radio & retail), because as far as they were concerned, the album was already "dead in the water" and they would no longer be promoting it. And this was less than 3 months after the record was released.