thinny Wrote:
-------------------------------------------------------
> S
>
> > More profit could(not saying it’s guranteed)
> be
> > made from a half full arena compared to a
> theatre
> > - a place like the Apollo can only charge a
> > general admission price fir standing and its
> pot
> > luck for the punter if they get to the front or
> > wedged in at the back. A seated arena and you
> > don’t need thousands to pay a premium, but
> > someone selling 6k tickets can find maybe a
> > hundred superrfans who’ll pay 200 quid plus
> for
> > guaranteed front row, more will pay double
> theatre
> > prices for front blocks etc - can’t do that
> in
> > the Apollos etc when they’re filled to
> capacity.
>
> Many theatre type venues can be configured as
> standing or seating, just like arenas. VIP tickets
> often allow for early entry for standing events so
> that the superfans that are willing to pay can get
> to the front.

They can but seated in the Apollo etc drastically reduces the number of tickets - fire safety regs reduces the capacity by half for seated, and it limits numbers of seats where your need a gangway - lots of area that would be occupied by standing people. Arenas can take that standing number and charge more per person. Spend 250 quid and you can be supping 15 quid proceccos in a bar and you take your front row spot 10 mins before lights go out.
>
> > Of course it’s the promoters call as to
> whether
> > a gig is called off, but you don’t think
> there
> > is a continuous dialogue between promoters and
> > venues where how many people are brought to a
> > venue over a season? Gigs getting called off
> > damages reputations
>
> Agreed. But the venue and promoter care naught
> about that. The odd gig cancellation here and
> there is going to be no skin off their noses, they
> will remain busy enough with the rest of their
> schedules. It's the artists repuation that gets
> damaged at the end of the day.

If the promoter can’t deliver they won’t be favoured - the sponsorships, advertising, naming rights, franchise costs for bars all generate revenue for venues which is based on total attendance - low attendance is one thing, an unused day is another - as an example the Machine Head/Amon Amarth gig went ahead with 4000 people out of 22k, with 2 co headliners and a massive pyro production for both, so the bar for a gig going ahead is a lot lower than might be expected