MELODICROCK - 24 YEARS AND COUNTING
Posted by: Andrew ()
Date: October 26, 2020 02:51PM

MELODICROCK - 24 YEARS AND COUNTING

Twenty four years ago I launched what would become MELODICROCK.COM under the AOR & Hard Rock Hotspot. As catchy as that moniker was (LOL), it was superseded with the new MelodicRock domain name a year later and has been running ever since.

The site has evolved over the years as the needs of readers changed and the industry itself underwent unprecedented changes and challenges.

The site has been responsible for a long list of exclusives over the years and I’m proud to say was also responsible for breaking several artists and albums, in addition to lifting the profile of several record labels to a position they would unlikely to be in today without this site’s tireless support.

On the flipside, the site also killed a few albums with early honest reviews putting scrutiny on dodgy production or poor songwriting. It also uncovered and exposed several dodgy record labels and other crooks trying to pull on over on fans.

With the offshoot MelodicRock Fest events, fans were able to see a countless number of European, Australian and even American acts seldom given the opportunities to play live, artists live in the for the very first time. The 5 American festivals and one Australian event saw a unique meeting of minds among fans, who have gone on to form lasting friendships and online groups to hang in between catch ups. The MRF name was sold in 2018 after deciding against producing any further events.

MelodicRock Records was formed to give an opportunity for some unknown artists to get their music heard and went on to become a very successful label with nearly 100 releases before being sold to new owners in 2019.

The domination of social media platforms saw other website stats drop across the board worldwide, with readers now waiting for news to come to them in their ‘feeds’, rather than going to seek out that news via the many independent websites that had built up over the years.

Bringing breaking news to readers has become near impossible in the tightly controlled management of artists profiles and images in an internet dominated media landscape. The days of calling up Jonathan Cain for a chat only to hear that Steve Perry had that very day signed off on his departure from Journey – and being allowed to pass that news on – have long gone. So has the advertising income that once existed, now all directed at social media platforms.

So in 2020, the year the world finally crapped its pants, it would be no surprise to find oneself questioning the future and the point of everything!

Thankfully for fans of MelodicRock, a point has been found.

As MelodicRock moves into its 25th year of existence, I am excited to announce the launch of MelodicRock 4.0 this week!

The MelodicRock domain remains in place, but the focus of the website will now almost entirely be on the delivery of REVIEWS.

MelodicRockReviews will provide multiple new reviews every week, with a focus on new and upcoming titles, but also on showcasing albums from all eras of the rock era – from the 70s to now. And the site will also for the first time add new reviews every week from all previous incarnations of the site – putting a vast archive of reviews under the one site for the very first time. That’s 24 years of reviews previously posted (and lost) and new reviews of classic titles from the past never before featured.

MelodicRock goes back to the very roots of its beginnings to bring fans a huge searchable database of music – all delivered with the honest and constructive review style loved by many.

In addition to that, MelodicRockRadio will launch at the same time, offering a streaming audio service that can be launched into a standalone window to play alongside browsing of the site while there and even after moving back to your faithful Facebook feeds.

The streaming audio will offer various playlists over time, including special focus on individual artists or themed playlists, or such as with the launch stream – a simple ‘Best Of’ compilation of killer tracks.

Fans will be able to register to the new site in order to leave their own reviews or comments and sharing of all reviews is automatically available for each and every title.

News will be posted as it happens around the clock via the built in Twitter feed, which is part of the frontpage. Additional features – both old and new – should be self-explanatory and will be added at regular intervals. But the focus – REVIEWS!

Finally, the new site will of course retain the two popular message board portals – the infamous Noticeboard and the Artists Boards, both of which have been going nearly as long as the site itself.

Once again I would like to take this opportunity to thank all supporters of the site and my side adventures, plus the regular readers and the many many friends I’ve made over the years, and a thank you to the few remaining companies that have proven themselves to be outstanding people and share the vision of MR throughout the years (AOR Blvd Records, AOR Heaven, Escape Music, Rock Candy Records, NEH Records).

And finally – the site will still face financial challenges and if you feel in a position to help support the site – please become a member of the Patreon platform or donate at any time via Paypal. Any and all support is greatly appreciated!

GET READY – THE NEW MR LAUNCHES THIS WEEK!

Donate:
https://www.paypal.com/donate?token=KS4VR5LKbKuZEtvjsj1mzCe7bz13iWcDBs5aL0MxsmwaNkqdEfvixXyqge0qlWg3S8Dg-u2N5ratk_lL

Patreon:
https://www.patreon.com/melodicrock

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MELODICROCK - 24 YEARS AND COUNTING908 Andrew 10/26/2020 02:51PM
Re: MELODICROCK - 24 YEARS AND COUNTING 356 Warrior21 10/26/2020 03:20PM
Re: MELODICROCK - 24 YEARS AND COUNTING 327 doncherry 10/26/2020 03:33PM
Re: MELODICROCK - 24 YEARS AND COUNTING 127 Terry K. 10/28/2020 07:25AM
Re: MELODICROCK - 24 YEARS AND COUNTING 277 Kauna 10/26/2020 04:18PM
Re: MELODICROCK - 24 YEARS AND COUNTING 281 Daredevil 10/26/2020 04:37PM
Re: MELODICROCK - 24 YEARS AND COUNTING 339 Steve_Roamer 10/26/2020 05:02PM
Re: MELODICROCK - 24 YEARS AND COUNTING 335 Andrew 10/26/2020 07:01PM
Re: MELODICROCK - 24 YEARS AND COUNTING 278 Scott Watson 10/26/2020 07:06PM
Re: MELODICROCK - 24 YEARS AND COUNTING 275 Andrew 10/26/2020 08:22PM
Re: MELODICROCK - 24 YEARS AND COUNTING 255 paullogue 10/26/2020 09:23PM
Re: MELODICROCK - 24 YEARS AND COUNTING 259 Andrew 10/26/2020 09:28PM
Re: MELODICROCK - 24 YEARS AND COUNTING 210 Carl1 10/26/2020 08:32PM
Re: MELODICROCK - 24 YEARS AND COUNTING 186 RNRPREACHER1 10/26/2020 08:54PM
Re: MELODICROCK - 24 YEARS AND COUNTING 229 LARocks 10/26/2020 08:59PM
Re: MELODICROCK - 24 YEARS AND COUNTING 247 Andrew 10/26/2020 09:26PM
Re: MELODICROCK - 24 YEARS AND COUNTING 152 looksthatkill 10/27/2020 02:56AM
Re: MELODICROCK - 24 YEARS AND COUNTING 155 Don 10/27/2020 02:17PM
Re: MELODICROCK - 24 YEARS AND COUNTING 166 Andrew 10/27/2020 04:39PM
Re: MELODICROCK - 24 YEARS AND COUNTING 130 Don 10/28/2020 12:53AM
Re: MELODICROCK - 24 YEARS AND COUNTING 165 Gill 10/26/2020 09:36PM
Re: MELODICROCK - 24 YEARS AND COUNTING 176 Wardy 10/26/2020 09:39PM
Re: MELODICROCK - 24 YEARS AND COUNTING 161 ActionJackson 10/26/2020 09:54PM
Re: MELODICROCK - 24 YEARS AND COUNTING 177 MCFCTrick 10/26/2020 09:55PM
Re: MELODICROCK - 24 YEARS AND COUNTING 151 Vantheman 10/26/2020 10:24PM
Re: MELODICROCK - 24 YEARS AND COUNTING 156 Captain Ed 10/26/2020 11:04PM
Re: MELODICROCK - 24 YEARS AND COUNTING 125 Warrior21 10/27/2020 07:27AM
Re: MELODICROCK - 24 YEARS AND COUNTING 143 SurFan 10/26/2020 11:06PM
Re: MELODICROCK - 24 YEARS AND COUNTING 170 tkrupa 10/26/2020 11:07PM
Re: MELODICROCK - 24 YEARS AND COUNTING 209 Andrew 10/27/2020 08:28AM
Re: MELODICROCK - 24 YEARS AND COUNTING 165 jaysw 10/27/2020 12:17AM
Re: MELODICROCK - 24 YEARS AND COUNTING 135 shunpiker 10/27/2020 01:24AM
Re: MELODICROCK - 24 YEARS AND COUNTING 157 arenean 10/27/2020 01:22AM
Re: MELODICROCK - 24 YEARS AND COUNTING 143 Figge 10/27/2020 02:13AM
Re: MELODICROCK - 24 YEARS AND COUNTING 135 2littleangels 10/27/2020 02:35AM
Re: MELODICROCK - 24 YEARS AND COUNTING 165 MSL 10/27/2020 04:01AM
Re: MELODICROCK - 24 YEARS AND COUNTING 142 machinehead 10/27/2020 06:18AM
Re: MELODICROCK - 24 YEARS AND COUNTING 153 TOUCH1980 10/27/2020 08:18AM
Re: MELODICROCK - 24 YEARS AND COUNTING 129 rarock 10/27/2020 08:49AM
Re: MELODICROCK - 24 YEARS AND COUNTING 149 voiceofbabylon 10/27/2020 08:51AM
Re: MELODICROCK - 24 YEARS AND COUNTING 154 GreyMelb 10/27/2020 09:34AM
Re: MELODICROCK - 24 YEARS AND COUNTING 157 sören 10/27/2020 03:03PM
Re: MELODICROCK - 24 YEARS AND COUNTING 205 Andrew 10/27/2020 04:39PM
Re: MELODICROCK - 24 YEARS AND COUNTING 139 OzzMosiz 10/27/2020 11:58PM
Re: MELODICROCK - 24 YEARS AND COUNTING 121 totobob 10/28/2020 05:11AM
Re: MELODICROCK - 24 YEARS AND COUNTING 137 Falken 10/28/2020 06:08AM
Re: MELODICROCK - 24 YEARS AND COUNTING 125 The Stealer 10/29/2020 12:48PM
Re: MELODICROCK - 24 YEARS AND COUNTING 119 doggy 10/29/2020 02:57PM
Re: MELODICROCK - 24 YEARS AND COUNTING 133 Andrew 10/29/2020 09:46PM
Re: MELODICROCK - 24 YEARS AND COUNTING 135 Terry K. 10/30/2020 03:27AM


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