Oh dear. It reminds me of something a group of eight-year-olds would film - perhaps on a weekend shortly before Halloween - and post on YouTube, thinking that it was really cool. A bunch of adults, for a music video?! Thinking it's cool and taking themselves seriously? I can't even fathom it.

One day they will look back on this and realize that it's the silliest, most humiliating thing they've ever done and it will be an enormous source of shame and embarrassment....or at least one would hope so....