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Album Details
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· Produced By: Treat
· Running Time: 56.08
· Release Date: March 19
· Released: EU
· Genre: Melodic Rock
· WebLink:
· LabelLink: Frontiers
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Artist Bio
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Bet you didn’t see that coming, but 25 years after their sensational debut album “Scratch and
Bite”, Swedish melodic rock legends TREAT are out to get you on the run again! “Coup de
Grace” is simply the album that every melodic rock fan hoped for but never dared to dream of:
a classic rock masterpiece with thunderous guitars, powerful yet seductive melodies and
hook-laden songs, all wrapped up in a production that combines the best of “now” and
“then”!
“It’s been twenty-five years in the making”, says guitarist and main songwriter Anders
Wikström. “Since day one I knew we had this album in us. The ideas were there. The vision.
But it took us this long to find the right tools to make it all come true.” It took five albums,
millions of miles on the road, a thirteen year long break and a whole new perspective on life to
get it right. So here we are. It’s 2010. Treat is releasing their sixth album, not counting the
best-of album “Weapons of choice”, that was released when the band reformed in 2006.
“Coup de Grace” is a collection of songs that is so much more than just
kick-ass-sing-along-rock´n´roll-songs; this is a sort of mini autobiographies from five grown
men that reflects back on life. Back then, in the 80´s, it was rock´n´roll twenty-four-seven: big
guitars, big choruses, big hair, babes and booze. Something happened. Life got in their way.
Today the five members of the band are dads and husbands; matured men with responsibilities
who have the same worries, hopes and dreams as the rest of us.
“This album is a statement of who we are today”, says Anders Wikström. The big guitars are
still there and became even bigger. The big choruses. The big sound. The hair…yeah, well, you
know: they’re in the mid forties. Booze? Nah. Babes? Yeah. Their wives and girlfriends. The
mothers of their kids. There’s as new “big” in the Treat equation: the courage to let their fears,
worries and views on both politics and the modern life that wears us all down reflect in the
lyrics. “It was the natural thing to do. I mean, life is so much more than rock´n´roll all night
and party every day”, says Anders Wikström.
But don’t worry, the party is still there. Make no mistakes: Treat is a rock´n´roll brigade. A
force of nature. Today even stronger and more powerful than ever. From the opening somewhat
haunting prelude, that sets the tone of the album, the right-in-your face rock´n´roll grenade
“The war is over”, the soul searching “Paper Tiger” to the trademark power ballad “A life to
die for” and “Roar”, where the band manages to make an epic with a hit feeling, Treat is
telling all the world that they´re back. Bigger, better and bolder.
Produced by Anders Wikström, partly together with keyboard player Patrick Appelgren, “Coup
de Grace”, is an album that’s going to stand out in a musical climate where mediocrity and
superficiality is an asset but where talent, musicianship and dedication is not required to make
the charts. “Coup de Grace” is classic melodic rock at its best, written, played and lived by a
band that make no excuses. And why should they? They got the songs, the attitude,
musicianship, dedication and the courage to put pen to paper when it comes to the really big
questions in life.
“This is our footprint in the history of rock´n´roll”, says Anders Wikström. “We can proudly
say that this is the album we would like to show our grandkids”.
LINE-UP:
Robert Ernlund: vocals
Anders Wickstrom: guitars and background vocals
Jamie Borger: drums
Nalle Pahlsson: bass
Patrick Appelgren: keyboards, guitar and background vocals
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