Re: Why didn't Journey's record company promote Raised on Rdaio properley?
Posted by: JMac ()
Date: January 26, 2013 04:28PM

Don't really know the answer to this one, though I do think it's interesting how, when a record fails (or underperforms, anyway), artists always claim the record company didn't promote it enough, or properly.

And I think it's so hard to encapsulate all the reasons why a record doesn't catch on. Sure, promotion is a major factor, but there are also a lot of elusive, lightning in a bottle variables. Where the zeitgeist is, issues with public perception, style, the songs themselves not clicking with the masses somehow in spite of being solid, weird problems with touring, interpersonal band issues, bad serendipity in the timing because maybe something else is all the rage and overshadowed it, etc, it's endless. How many time have we heard these legends about how the linchpin of a band's success was this ONE SPECIFIC THING that acted as a catalyst.

For instance, how Roxette became huge in the US because an exchange student brought The Look from overseas and insisted that a radio DJ play it and after being a pain in the ass he did and you just kind of have a chain reaction because of that one kid who got to the right DJ at the right time. Or how Leppard's Sugar made Hysteria reach a sales tipping point because the strippers caught on to it and started playing it, from where it gained critical mass. I mean, by that time, it was the fifth single or something, and it had sold well, but they hadn't even broke even I believe. It's like how do you know which YouTube videos go viral globally? Sure, you may get 40,000 hits, but then some other asshole's cutesy cat video hit the jackpot for some reason and got 10 million views.

So promotion is key, but so much of it is this elusive convergence of factors or whatever you want to call it. And it's often so self-serving for all the artists to believe, "oh, with a little promotion, I could be huge!". I think the norm is actually the opposite: they promote you big time, spend millions, and you DONT catch on fire. The record business is like the pharma business - you spend millions on 20 drugs, only for one of them to a blockbuster medicine that pays for all the failures. Well, that's not necessarily a relevant model anymore, since it's all fragmented & more independent now.

I think we do a lot of that in the "scene"; fantasize about how the general public would love what we love, if only they heard it, if only mainstream media and radio and other outlets pushed it. And it's such wanking to a degree. No, they wouldn't, because it's dated 80s style music to outside ears. It really is, with some exceptions that are more current; e.g., Butch Walker is more modern than your Danger Dangers, etc.

There are SO MANY stories from bands large and small that blame it all on the label and lack of promotion. They can't all be right; surely many of the people in the record business actually know what they're doing, but there's an alchemy to having a 'hit record' that is so elusive.

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SubjectViewsWritten ByPosted
Why didn't Journey's record company promote Raised on Rdaio properley? 678 rickyboy999 01/26/2013 08:50AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 445 Captain Can Man 01/26/2013 08:56AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 422 Ross S. 01/26/2013 10:57AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 271 Terry K. 01/27/2013 04:09AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 233 rocknut 01/27/2013 04:19AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley?336 JMac 01/26/2013 04:28PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 233 rickyboy999 01/26/2013 10:31PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 225 rocknut 01/26/2013 11:04PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 228 Captain Can Man 01/26/2013 11:55PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 199 rocknut 01/27/2013 12:28AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 184 Terry K. 01/27/2013 04:21AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 186 rickyboy999 01/27/2013 02:14AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 166 Terry K. 01/27/2013 04:17AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 134 Ydde 01/27/2013 12:14PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 236 pure666metal 01/26/2013 06:39PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 259 rocknut 01/26/2013 06:45PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 218 deflep7 01/26/2013 10:07PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 189 Captain Can Man 01/27/2013 12:06AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 169 MetroGnome 01/27/2013 01:44AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 166 rocknut 01/27/2013 01:50AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 171 MetroGnome 01/27/2013 02:02AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 186 rickyboy999 01/27/2013 02:14AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 182 MetroGnome 01/27/2013 02:30AM
Your 42? 162 pure666metal 01/27/2013 04:23PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 197 rickyboy999 01/27/2013 02:15AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 195 MetroGnome 01/27/2013 02:34AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 165 cabojuju 01/27/2013 02:13AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 175 SEAN1 01/27/2013 02:23AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 199 rickyboy999 01/27/2013 02:32AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 169 rocknut 01/27/2013 02:45AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 160 rickyboy999 01/27/2013 02:50AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 172 MetroGnome 01/27/2013 03:00AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 174 rocknut 01/27/2013 03:22AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 170 MetroGnome 01/27/2013 04:15AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 184 rocknut 01/27/2013 04:25AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 168 Terry K. 01/27/2013 04:33AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 169 rocknut 01/27/2013 04:40AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 169 Terry K. 01/27/2013 04:45AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 142 pure666metal 01/27/2013 07:35AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 159 rocknut 01/27/2013 08:44AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 160 SEAN1 01/27/2013 09:16AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 138 Terry K. 01/27/2013 09:33AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 128 Scott 01/27/2013 10:20PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 137 rocknut 01/27/2013 11:45PM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 116 SEAN1 01/28/2013 02:07AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 117 rickyboy999 01/28/2013 02:23AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 135 rocknut 01/28/2013 03:01AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 125 Pelata 01/28/2013 02:24AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 119 rocknut 01/28/2013 03:00AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 131 Terry K. 01/28/2013 05:45AM
Re: Why didn't Journey's record company promote Raised on Rdaio properley? 121 Ydde 01/28/2013 10:17AM


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