Well.... djs started digging their own grave when they started acting like some kind of 'star comedian',wanting to be the next Howard Stern or whatever. Granted,every dj NEEDS a personality,but I think alot of them went too far with the bs on air and turned lots of listeners off. This and the same songs repetition factor killed rock radio. It's easy to say that most folks want to hear those same tired tunes. But let's play devil's advocate-- just exactly WHEN did this all happen. You have to realize that every song that gets repeated to death on radio was BRAND NEW at some point (it's release date,of course). And so....radio PLAYED songs from a new album,eventually whittling down to the 'most popular'song/songs from any given release. It's where we stand today and have for many years now (at least two decades now!! Yikes..). So theoretically,moving ahead (not that it'll happen) any new format would need to include SOME classic songs ALONG with selected great newer material peppered into the mix to get listeners hooked into it. Many,many great songs to choose from-even currently. sory to be so persistent with this idea,but I know it would work. Maybe not just overnight,but there is simply WAY too much great music still being made that gets largely ignored by the masses. Case in point-- the keyboardist from my second band & I ride to most of our shows. I brought along the new Van Halen for him to check out. He never even knew they HAD a new cd out (or forgot). He asked me if radio was playing any songs from it. I of course laughed and said--you ARE kidding me,right? Now go ahead and tell me how that cd wouldn't have sold boatloads more if radio had supported it. it's a damn fine comeback with many radio friendly tunes on it. But without the radio support..huge loss in potential sales. You can argue that the band toured and made people aware of their new cd. GReat--but it's only part of the whole market push. Music fans need that daily in your face/ears push to get their attention. We all know how songs grow on us after 3-4 times hearing them. Radio used to offer that listening opportunity to fans. Just how big would ANY of our fav heritage bands be today without radio airplay back when? They'd have stayed niche artists,just as the ones trying to make a dent today have to settle for. Think about it.. T