I disagree. I didn't say it would take over the world but exposure works for any music or in fact product in the world. So classic rock radio played on 2 for Tuesday one classic and something new the exposure would have an effect. Look at what exposure does for the next untalented Justin Beaver. They find a look, auto tune some some and give airplay and press and boom! Again is Whitesnake going to sell 1,000,000 copies if they played Love Will Set You Free, of course not. But there would be a small increase in sales.