I believe Canadian radio is the reason....
Date: January 07, 2013 06:39PM
I'm not sure if they will go that direction for an entire album, at least I highly doubt they'll go off the rails as much as Faber Drive did. Jordan just loves to Rock, so I can't see him going too poppy. I wonder how much these bands are influenced by Canadian radio? As frustrated some fans are by the added electronics etc, these bands now dominate Canadian HOT AC/TOP 40 radio. Faber Drive, Marianas Trench, and even to a much larger degree Hedley dominate the airwaves. I'd venture to say now that Hedley is the largest band in the country, bigger than Nickelback, if it's being based on radio spins. Jordan and the Static guys are friends with all those bands, they chum together all the time, and when he sees the success they are all having with that formula, who can blame them for trying it? Rock radio neglected all those bands despite excellent early material that totally fit that format. (Coco you have first hand experience with this with the difference between Hedley's and Faber Drive's debut albums and their later albums.) HOT AC radio embraced them, so.....that's the music they are producing.