I have never attended Firefest but from what I gather, albeit successful, I would guess that over the 3 days there are not more than 1,500 individuals attending. All things considered this is a rather modest amount of people, even more so when one sees that the bands they book are rather "big" at least in the MR world.

Hi Laurent, your description is pretty accurate , even though we have some of the 'bigger' names in the genre over the years , a full house to us is a HUGE achievement, yet comparatively speaking someone like Shinedown can pull a bigger audience than FF at most venues they play. Kind of sums up exactly where Firefest is on the rock food chain..... but hey ....we do it because we love this type of music. If we wanted to make money we wouldn't be booking bands from the aor/melodic rock genre, we'd be booking One Direction or Rhianna.
K