Re: What a new Melrockfest means to me.
Posted by: JMac ()
Date: November 08, 2012 07:25PM

If not enough people came, it means the entire thing is not worth doing because the scene is too small, or you have to change something structurally, which can mean one of several things (or a combination):

- Change the location to a place where more people come

- Fundamentally change the way you marketed to get butts in seats; it may be a symptom that what you did doesn't work, as tough as it is to face that (target your dollars, whether it's online, radio, print, and other media)

- Change the revenue model. If you have a worldwide audience and your issue is that you cant get them in one place, do you charge access to a streaming video of the event? You make it cheap so people don't think twice about buying it. Or if streaming is too technologically complex, you record and make an easy download or stream, but it has to be soon after, a day or two so the excitement is still there. Or I dont know, maybe people get the video download for free if the join MRX, whatever.


Hell, maybe it's a web event with the bands playing, answering fan questions, interviews, prize giveaways, shit like that....low cost, no air fare, etc, and your pool of attendees grows exponentially. And thats what the event becomes. Hell, you can even give a sliver of it to charity to get people to want to do it - if you hit x dollars, you give y percent to Save the Starving Children or what have you. If there's a charity that is dear to x artist's heart you make that deal with them and publicize it. More artists will want to participate because they dont have to fly anywhere, and thats what MR FEST is. Sure,you miss out on the crowd interaction, but dont you have to be practical? You can do funny things for site regulars, like have a video of Coco doing some silly shit or whatever. Auctions of cool memorabilia. Maybe some artists will do a cool acoustic version of something or other.

I was reading the other day how famous comedians like Louis CK and others (which of course have much, much broader exposure) sell their live shows now on their website for $5 and make millions of dollars directly. No HBO, no middleman. Sure, in your case, youre talking a slightly higher price and lower volume, and not millions of dollars. And the technology & logistics behind it would be interesting to crack.

- Change the venue. Maybe more casual, or smaller, or outdoors in a park somewhere (with the right permits).

- Strategically pick the date & location based on aggregators. I mean, go where there are already a fuckton of other rock fans congregating. Is there a convention or anything that is related to rock and roll that you can exploit, either to market or to make it easy for those people to attend your thing?

- Maybe the US is a bad idea and you should shift to Europe, where travel is (relatively) easier. The US never bet on a good mass transportation system, so it's a pain to go anywhere. You dont want to be anywhere near Firefest and those guys date-wise.



SubjectViewsWritten ByPosted
What a new Melrockfest means to me. 745 Almir 11/08/2012 06:48AM
Re: What a new Melrockfest means to me. 530 alaskaman 11/08/2012 07:15AM
Re: What a new Melrockfest means to me. 422 Almir 11/08/2012 07:22AM
Re: What a new Melrockfest means to me. 435 Honestabe30 11/08/2012 07:33AM
Re: What a new Melrockfest means to me. 385 Laurent 11/08/2012 05:18PM
Re: What a new Melrockfest means to me. 522 Andrew 11/08/2012 05:36PM
Re: What a new Melrockfest means to me. 307 gary191265 11/08/2012 08:56PM
Re: What a new Melrockfest means to me. 307 Coco 11/08/2012 09:20PM
Re: What a new Melrockfest means to me. 371 rocknut 11/08/2012 05:30PM
Re: What a new Melrockfest means to me. 452 Andrew 11/08/2012 05:38PM
Re: What a new Melrockfest means to me. 309 rocknut 11/08/2012 10:56PM
Re: What a new Melrockfest means to me. 502 Andrew 11/08/2012 10:03AM
Re: What a new Melrockfest means to me. 394 JMac 11/08/2012 03:36PM
Re: What a new Melrockfest means to me. 423 Andrew 11/08/2012 03:58PM
Re: What a new Melrockfest means to me.342 JMac 11/08/2012 07:25PM
Re: What a new Melrockfest means to me. 337 Andrew 11/08/2012 07:55PM
Re: What a new Melrockfest means to me. 307 Snake65 11/08/2012 08:02PM
What a successful one might look like 328 Steve_Roamer 11/08/2012 08:52PM
Re: What a successful one might look like 341 Daredevil 11/08/2012 10:05PM
Re: What a successful one might look like 241 Michael Eaton 11/09/2012 01:54AM
Re: What a successful one might look like 230 Almir 11/09/2012 06:47AM
Re: What a successful one might look like 215 Terry K. 11/09/2012 09:49AM
Re: What a successful one might look like 234 gary191265 11/09/2012 10:09AM
Re: What a successful one might look like 249 Andrew 11/09/2012 10:16AM
Re: What a successful one might look like 251 Andrew 11/09/2012 10:13AM
Re: What a new Melrockfest means to me. 319 Laurent 11/08/2012 09:33PM
Re: What a new Melrockfest means to me. 302 Daredevil 11/08/2012 10:11PM
Re: What a new Melrockfest means to me. 328 Andrew 11/08/2012 11:02PM
Re: What a new Melrockfest means to me. 270 Daredevil 11/09/2012 12:37AM
Re: What a new Melrockfest means to me. 296 blm 11/09/2012 01:27AM
Re: What a new Melrockfest means to me. 254 Daredevil 11/09/2012 01:32AM
Re: What a new Melrockfest means to me. 269 Michael Eaton 11/09/2012 01:50AM
Re: What a new Melrockfest means to me. 278 Daredevil 11/09/2012 01:56AM
Re: What a new Melrockfest means to me. 247 Andrew 11/09/2012 08:55AM
Re: What a new Melrockfest means to me. 227 Daredevil 11/09/2012 06:30PM
Re: What a new Melrockfest means to me. 236 Andrew 11/09/2012 06:39PM
Re: What a new Melrockfest means to me. 244 Daredevil 11/09/2012 07:44PM
Re: What a new Melrockfest means to me. 199 machinehead 11/09/2012 07:40PM
Re: What a new Melrockfest means to me. 280 SecurityMark 11/08/2012 10:47PM
Re: What a new Melrockfest means to me. 281 froggy 11/08/2012 11:15PM
Re: What a new Melrockfest means to me. 275 Addyeddy 11/08/2012 11:40PM
Re: What a new Melrockfest means to me. 264 Almir 11/08/2012 11:54PM
Re: What a new Melrockfest means to me. 237 Daredevil 11/09/2012 12:45AM
Re: What a new Melrockfest means to me. 243 Denver DeSeranno 11/09/2012 03:15AM
Re: What a new Melrockfest means to me. 226 rocknut 11/09/2012 03:32AM
Re: What a new Melrockfest means to me. 229 Denver DeSeranno 11/09/2012 03:38AM
Re: What a new Melrockfest means to me. 232 Almir 11/09/2012 06:51AM
Re: What a new Melrockfest means to me. 237 rocknut 11/09/2012 06:56AM
Re: What a new Melrockfest means to me. 253 RAMSAY 11/09/2012 07:30AM
Re: What a new Melrockfest means to me. 297 Denver DeSeranno 11/09/2012 08:25AM
Re: What a new Melrockfest means to me. 252 Walk In The Shadows 11/09/2012 08:26AM
Re: What a new Melrockfest means to me. 264 Andrew 11/09/2012 09:02AM
Re: What a new Melrockfest means to me. 210 Almir 11/09/2012 07:35PM
Re: What a new Melrockfest means to me. 246 leftfield 11/09/2012 09:29PM


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