Re: What a new Melrockfest means to me.
Posted by: JMac ()
Date: November 08, 2012 07:25PM

If not enough people came, it means the entire thing is not worth doing because the scene is too small, or you have to change something structurally, which can mean one of several things (or a combination):

- Change the location to a place where more people come

- Fundamentally change the way you marketed to get butts in seats; it may be a symptom that what you did doesn't work, as tough as it is to face that (target your dollars, whether it's online, radio, print, and other media)

- Change the revenue model. If you have a worldwide audience and your issue is that you cant get them in one place, do you charge access to a streaming video of the event? You make it cheap so people don't think twice about buying it. Or if streaming is too technologically complex, you record and make an easy download or stream, but it has to be soon after, a day or two so the excitement is still there. Or I dont know, maybe people get the video download for free if the join MRX, whatever.


Hell, maybe it's a web event with the bands playing, answering fan questions, interviews, prize giveaways, shit like that....low cost, no air fare, etc, and your pool of attendees grows exponentially. And thats what the event becomes. Hell, you can even give a sliver of it to charity to get people to want to do it - if you hit x dollars, you give y percent to Save the Starving Children or what have you. If there's a charity that is dear to x artist's heart you make that deal with them and publicize it. More artists will want to participate because they dont have to fly anywhere, and thats what MR FEST is. Sure,you miss out on the crowd interaction, but dont you have to be practical? You can do funny things for site regulars, like have a video of Coco doing some silly shit or whatever. Auctions of cool memorabilia. Maybe some artists will do a cool acoustic version of something or other.

I was reading the other day how famous comedians like Louis CK and others (which of course have much, much broader exposure) sell their live shows now on their website for $5 and make millions of dollars directly. No HBO, no middleman. Sure, in your case, youre talking a slightly higher price and lower volume, and not millions of dollars. And the technology & logistics behind it would be interesting to crack.

- Change the venue. Maybe more casual, or smaller, or outdoors in a park somewhere (with the right permits).

- Strategically pick the date & location based on aggregators. I mean, go where there are already a fuckton of other rock fans congregating. Is there a convention or anything that is related to rock and roll that you can exploit, either to market or to make it easy for those people to attend your thing?

- Maybe the US is a bad idea and you should shift to Europe, where travel is (relatively) easier. The US never bet on a good mass transportation system, so it's a pain to go anywhere. You dont want to be anywhere near Firefest and those guys date-wise.

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SubjectViewsWritten ByPosted
What a new Melrockfest means to me. 834 Almir 11/08/2012 06:48AM
Re: What a new Melrockfest means to me. 598 alaskaman 11/08/2012 07:15AM
Re: What a new Melrockfest means to me. 481 Almir 11/08/2012 07:22AM
Re: What a new Melrockfest means to me. 485 Honestabe30 11/08/2012 07:33AM
Re: What a new Melrockfest means to me. 440 Laurent 11/08/2012 05:18PM
Re: What a new Melrockfest means to me. 570 Andrew 11/08/2012 05:36PM
Re: What a new Melrockfest means to me. 380 gary191265 11/08/2012 08:56PM
Re: What a new Melrockfest means to me. 367 Coco 11/08/2012 09:20PM
Re: What a new Melrockfest means to me. 439 rocknut 11/08/2012 05:30PM
Re: What a new Melrockfest means to me. 504 Andrew 11/08/2012 05:38PM
Re: What a new Melrockfest means to me. 377 rocknut 11/08/2012 10:56PM
Re: What a new Melrockfest means to me. 565 Andrew 11/08/2012 10:03AM
Re: What a new Melrockfest means to me. 464 JMac 11/08/2012 03:36PM
Re: What a new Melrockfest means to me. 481 Andrew 11/08/2012 03:58PM
Re: What a new Melrockfest means to me.418 JMac 11/08/2012 07:25PM
Re: What a new Melrockfest means to me. 398 Andrew 11/08/2012 07:55PM
Re: What a new Melrockfest means to me. 374 Snake65 11/08/2012 08:02PM
What a successful one might look like 386 Steve_Roamer 11/08/2012 08:52PM
Re: What a successful one might look like 403 Daredevil 11/08/2012 10:05PM
Re: What a successful one might look like 292 Michael Eaton 11/09/2012 01:54AM
Re: What a successful one might look like 299 Almir 11/09/2012 06:47AM
Re: What a successful one might look like 266 Terry K. 11/09/2012 09:49AM
Re: What a successful one might look like 296 gary191265 11/09/2012 10:09AM
Re: What a successful one might look like 296 Andrew 11/09/2012 10:16AM
Re: What a successful one might look like 307 Andrew 11/09/2012 10:13AM
Re: What a new Melrockfest means to me. 360 Laurent 11/08/2012 09:33PM
Re: What a new Melrockfest means to me. 366 Daredevil 11/08/2012 10:11PM
Re: What a new Melrockfest means to me. 387 Andrew 11/08/2012 11:02PM
Re: What a new Melrockfest means to me. 335 Daredevil 11/09/2012 12:37AM
Re: What a new Melrockfest means to me. 357 blm 11/09/2012 01:27AM
Re: What a new Melrockfest means to me. 310 Daredevil 11/09/2012 01:32AM
Re: What a new Melrockfest means to me. 323 Michael Eaton 11/09/2012 01:50AM
Re: What a new Melrockfest means to me. 561 Daredevil 11/09/2012 01:56AM
Re: What a new Melrockfest means to me. 299 Andrew 11/09/2012 08:55AM
Re: What a new Melrockfest means to me. 280 Daredevil 11/09/2012 06:30PM
Re: What a new Melrockfest means to me. 305 Andrew 11/09/2012 06:39PM
Re: What a new Melrockfest means to me. 293 Daredevil 11/09/2012 07:44PM
Re: What a new Melrockfest means to me. 259 machinehead 11/09/2012 07:40PM
Re: What a new Melrockfest means to me. 335 SecurityMark 11/08/2012 10:47PM
Re: What a new Melrockfest means to me. 353 froggy 11/08/2012 11:15PM
Re: What a new Melrockfest means to me. 330 Addyeddy 11/08/2012 11:40PM
Re: What a new Melrockfest means to me. 329 Almir 11/08/2012 11:54PM
Re: What a new Melrockfest means to me. 316 Daredevil 11/09/2012 12:45AM
Re: What a new Melrockfest means to me. 306 Denver DeSeranno 11/09/2012 03:15AM
Re: What a new Melrockfest means to me. 289 rocknut 11/09/2012 03:32AM
Re: What a new Melrockfest means to me. 288 Denver DeSeranno 11/09/2012 03:38AM
Re: What a new Melrockfest means to me. 313 Almir 11/09/2012 06:51AM
Re: What a new Melrockfest means to me. 299 rocknut 11/09/2012 06:56AM
Re: What a new Melrockfest means to me. 316 RAMSAY 11/09/2012 07:30AM
Re: What a new Melrockfest means to me. 355 Denver DeSeranno 11/09/2012 08:25AM
Re: What a new Melrockfest means to me. 312 Walk In The Shadows 11/09/2012 08:26AM
Re: What a new Melrockfest means to me. 319 Andrew 11/09/2012 09:02AM
Re: What a new Melrockfest means to me. 284 Almir 11/09/2012 07:35PM
Re: What a new Melrockfest means to me. 311 leftfield 11/09/2012 09:29PM


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