Re: What a new Melrockfest means to me.
Posted by: JMac ()
Date: November 08, 2012 03:36PM

Almir raises an interesting point, but he isn't necessarily correct.

Melodicrock Fest 3 could in theory be successful if Andrew hits 3 marks:

1. A renewed focus & different approach to PROFITABILITY. He has to have an almost MBA focus to keeping it lean & mean, analyzing the cost structure, the financial risks, etc. Make it no frills if you have to, negotiate everything in such a way that you're saving as much money as possible. Find innovative ways to market, etc, an integral plan to amp up revenue and decrease cost.

Anticipate last-minute hassles - bands that cancel, bad weather, etc. Run tight mathematical projections based on the price you're charging to get to the ideal price-cost balance, leaving you with a buffer margin for disasters. This is your chance to get some money in so you're no pleading throughout the year; plan and use it to yoru advantage.


2. Bring an interesting headliner or two. Bottom line, many of the bands we worship in the 'scene' are tiny niche players nobody cares about. Most of them aren't even that good. You want one or two acts that can drum up genuine interest outside of our dying niche's little circle. Then it's easier to get picked up by media outlets, social networking, websites, etc....hell, if you do it right, you may even expand the visitors to the website, thus expanding your traffic and thus what you can charge advertisers. You're better off having a headliner with a semi-recognizable name do a lower key and cheaper set (acoustic if need be), or reunite with their old band or whatever for a one-off (reunions are easy to promote), than having 16 Eden's Curse type acts no one cares about (not really).

Look at people who are small but have a built in fanbase. For example, rick Springfield isn't that big in the mainstream, but he has a built-in audience of freaky, horny housewives who want to fuck him and will run screaming to anything he does. It's an army. That right there will increase your ticket sales by 30% or more. SO you look for the concentric circles of fandom. If that means cutting down on the total number of bands playing and adjusting it somehow, thats fine.

3. Look at other locations. Now, I do think Andrew is on the money with being close to the east coast. The trouble with the west coast is that it's too spread out, so while you may be able to hit a pocket like LA, people won't come from anywhere else. If you're close enough to states that are smaller and you have more density from one urban area to another, people will be ok with traveling, whether it's from Pennsylvania, New York, etc. But still, look for other places around the Chicago area that could still work, be more centric and cost effective, and hell, even other locations near big urban centers closer to the east coast.

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SubjectViewsWritten ByPosted
What a new Melrockfest means to me. 798 Almir 11/08/2012 06:48AM
Re: What a new Melrockfest means to me. 567 alaskaman 11/08/2012 07:15AM
Re: What a new Melrockfest means to me. 455 Almir 11/08/2012 07:22AM
Re: What a new Melrockfest means to me. 466 Honestabe30 11/08/2012 07:33AM
Re: What a new Melrockfest means to me. 420 Laurent 11/08/2012 05:18PM
Re: What a new Melrockfest means to me. 545 Andrew 11/08/2012 05:36PM
Re: What a new Melrockfest means to me. 349 gary191265 11/08/2012 08:56PM
Re: What a new Melrockfest means to me. 340 Coco 11/08/2012 09:20PM
Re: What a new Melrockfest means to me. 407 rocknut 11/08/2012 05:30PM
Re: What a new Melrockfest means to me. 483 Andrew 11/08/2012 05:38PM
Re: What a new Melrockfest means to me. 350 rocknut 11/08/2012 10:56PM
Re: What a new Melrockfest means to me. 536 Andrew 11/08/2012 10:03AM
Re: What a new Melrockfest means to me.431 JMac 11/08/2012 03:36PM
Re: What a new Melrockfest means to me. 456 Andrew 11/08/2012 03:58PM
Re: What a new Melrockfest means to me. 385 JMac 11/08/2012 07:25PM
Re: What a new Melrockfest means to me. 374 Andrew 11/08/2012 07:55PM
Re: What a new Melrockfest means to me. 348 Snake65 11/08/2012 08:02PM
What a successful one might look like 362 Steve_Roamer 11/08/2012 08:52PM
Re: What a successful one might look like 377 Daredevil 11/08/2012 10:05PM
Re: What a successful one might look like 273 Michael Eaton 11/09/2012 01:54AM
Re: What a successful one might look like 268 Almir 11/09/2012 06:47AM
Re: What a successful one might look like 243 Terry K. 11/09/2012 09:49AM
Re: What a successful one might look like 270 gary191265 11/09/2012 10:09AM
Re: What a successful one might look like 275 Andrew 11/09/2012 10:16AM
Re: What a successful one might look like 285 Andrew 11/09/2012 10:13AM
Re: What a new Melrockfest means to me. 342 Laurent 11/08/2012 09:33PM
Re: What a new Melrockfest means to me. 338 Daredevil 11/08/2012 10:11PM
Re: What a new Melrockfest means to me. 361 Andrew 11/08/2012 11:02PM
Re: What a new Melrockfest means to me. 305 Daredevil 11/09/2012 12:37AM
Re: What a new Melrockfest means to me. 330 blm 11/09/2012 01:27AM
Re: What a new Melrockfest means to me. 290 Daredevil 11/09/2012 01:32AM
Re: What a new Melrockfest means to me. 302 Michael Eaton 11/09/2012 01:50AM
Re: What a new Melrockfest means to me. 384 Daredevil 11/09/2012 01:56AM
Re: What a new Melrockfest means to me. 279 Andrew 11/09/2012 08:55AM
Re: What a new Melrockfest means to me. 259 Daredevil 11/09/2012 06:30PM
Re: What a new Melrockfest means to me. 276 Andrew 11/09/2012 06:39PM
Re: What a new Melrockfest means to me. 274 Daredevil 11/09/2012 07:44PM
Re: What a new Melrockfest means to me. 233 machinehead 11/09/2012 07:40PM
Re: What a new Melrockfest means to me. 311 SecurityMark 11/08/2012 10:47PM
Re: What a new Melrockfest means to me. 327 froggy 11/08/2012 11:15PM
Re: What a new Melrockfest means to me. 309 Addyeddy 11/08/2012 11:40PM
Re: What a new Melrockfest means to me. 301 Almir 11/08/2012 11:54PM
Re: What a new Melrockfest means to me. 278 Daredevil 11/09/2012 12:45AM
Re: What a new Melrockfest means to me. 277 Denver DeSeranno 11/09/2012 03:15AM
Re: What a new Melrockfest means to me. 260 rocknut 11/09/2012 03:32AM
Re: What a new Melrockfest means to me. 264 Denver DeSeranno 11/09/2012 03:38AM
Re: What a new Melrockfest means to me. 272 Almir 11/09/2012 06:51AM
Re: What a new Melrockfest means to me. 269 rocknut 11/09/2012 06:56AM
Re: What a new Melrockfest means to me. 289 RAMSAY 11/09/2012 07:30AM
Re: What a new Melrockfest means to me. 333 Denver DeSeranno 11/09/2012 08:25AM
Re: What a new Melrockfest means to me. 287 Walk In The Shadows 11/09/2012 08:26AM
Re: What a new Melrockfest means to me. 296 Andrew 11/09/2012 09:02AM
Re: What a new Melrockfest means to me. 249 Almir 11/09/2012 07:35PM
Re: What a new Melrockfest means to me. 279 leftfield 11/09/2012 09:29PM


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