The biggest thing the RIAA and record labels and all involved in the music business need to do....and with rock/metal music in general...is push new music...period! Rock bands are the ones that sell arenas and have long standing career and touring brings in money for everyone performing and the town they play. I don't have a 100% answer but look at Satellite radio. Liquid Metal and (forgot the name) play NEW music in that genre. Boneyard did but now its like every other boring "classic" rock radio. New music infuses interest in ANY genre. Look at country music which its safe to say still is a money maker. Their stations play NEW music. And for the older "legacy" artists there are stations geared to them. But the music gets out there. So maybe record sales won't be there but interest in seeing the artist live will. Another funny stat which I think would come back is this. I'm 46. As a kid I heard on TV Slim Whitman "he sold more albums than the BEatles"...WTF. His sales didn't go on traditional market places...its what he sold at shows. So if an artst gets a new track played...the feedback is good and that will lead to live shows....after the live show a few fans buy a copy of the CD....it adds up. But without letting the masses..not just us crazy fans hear new music the music business is dead.