I'd like other's people's opinions on this post
Posted by: BLM ()
Date: August 02, 2000 08:59AM

http://www.aorbasement.com/ AOR Basement (Ian McIntosh):

Every other week at the moment, someone in Europe seems to decide it's time
to set up a "new", dedicated melodic rock magazine. Ignore the fact that
we're in the 21st century: all the new magazines are paper based and display
barely a schoolboy level of writing proficiency!

I don't get why people persist with such plans. But then again most of the
people behind the magazines are not in it because they want to write about
music. Rather they have some other interest (like being involved with a
label or a mail order outlet) and the pretext of a "magazine" is just a
paltry excuse to make an extended marketing tool available filled with
articles that would be just at home in an advertorial. Most of them carry
such similar articles (just how many interviews with Danger Danger could one
person want to read?) that it smacks of cronyism.

In that light, consider that it's virtually impossible for any printed
melodic rock magazine to come anyway close to making any money. They simply
cannot reach a big enough audience. They have no money to throw at true
promotion (like proper magazines do) and don't understand anything about how
the publishing industry works at all.

With so many similar labels, promoting so many similar releases, editorial
independence is going to be a major issue at some point, as the listener is
going to get fed up wasting hard-earned cash on substandard releases that
are nowhere near what they purport to be. The attitude that's currently
being displayed makes me worry that very few people are in it for the
long-term, and they'd put sales ahead of reputation any day.

The question really is what can be done with a publication that really moves
rock music forward? Right now everyone just covers the same ground in the
same way. It's only a matter of time until all the current printed
publications disappear and are replaced by new titles making exactly the
same mistakes. It's a lovely viscous cycle that does no one any good and
keeps melodic rock looking like people out of step with musical reality
surrounded by industry amateurs.

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SubjectViewsWritten ByPosted
I'd like other's people's opinions on this post306BLM08/02/2000 08:59AM
RE: My opinion 243John Q08/02/2000 12:18PM
Stop, you're getting me all depressed...;-( 228Peter M. Bietenholz08/02/2000 10:04PM
RE: Stop 282John Q08/03/2000 07:05AM
RE: Stop 242Dave08/03/2000 07:19AM
Futureal 516Surfpunk08/03/2000 08:10AM
3 Doors Down 212EVE608/04/2000 12:37AM
HOUSE OF LORDS 196Mark Ashton08/04/2000 08:00PM
RE: HOUSE OF LORDS 243John Q08/05/2000 02:59PM
The "Empires" cd fiasco.... 221 Kevin 08/06/2000 04:27PM
RE: My opinion 180 ChrisD 08/02/2000 10:45PM
RE: My opinion 247Dave08/03/2000 01:14AM
RE: My opinion 261John Q08/03/2000 06:39AM
contradictory post award 186Pete08/03/2000 12:51AM
RE: contradictory post award..ooops 223Pete08/03/2000 01:25AM
Down with John Q! 208Surfpunk08/03/2000 04:48AM
Classic Rock magazine 244Steve, Denmark08/06/2000 11:47PM

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