Newsflash: VH1 abandons rock!
Posted by: Jack ()
Date: July 02, 2000 03:02PM

Well, looks like the extremely intelligent boys & girls over at VH1 have decided to make a cheap attempt at ratings by losing the identity they had as a channel from the very start (ie, a music channel for 20 + age viewers) and become an imitation of MTv, to kiss the asses of the Backstreet Boys & Eminem!

Congratulations, fuckwits! You're going to run it into the ground....the image of VH1 has no appeal for teeny-boppers, who already have MTV, and we won't watch it anymore because again, if we liked Dr Dre, we'd watch MTv instead of you....

Well, her'es the article.


VH1 Shifts Away From Rock

Jun 30, 2000 — Rock 'n' roll is here to stay? Apparently not on VH1. Due to the growing popularity of other music genres — specifically rap, hip-hop and lightweight pop offered by the likes of Britney Spears and the Backstreet Boys — the cable music channel will shift its programming away from rock-music videos, according to the New York Post.
In addition, VH1 will also concentrate on more substantive programming.

"Music is certainly a continuing strategy for us," VH1 programming chief Jeffrey Gaspon told the Post. "That is who we are and what our brand is about. But we are trying to evolve [VH1] into a more long-form-oriented music channel. We've learned from our 14-year history that music videos can only take you so far. There is this drought at the moment, and that just adds to the fact that we made the right decision."

VH1's focus on creating its own music-themed movies and shows, which have taken the place of the videos, started about three years ago, says Gaspon. Behind the Music, its hugely successful biography series, is a network staple. Other VH1-produced programming include biography movies — most recently Daydream Believers, about the 1960s pop group the Monkees. Upcoming rock 'n' roll films include To Hell and Back, about iconic rocker Meat Loaf.

The impetus for this trend seems to be based on teenage viewers, an audience that VH1 didn't start out aiming for. TV programming analyst Bill Carroll told the Post that artists such as Carlos Santana and Tony Bennett are still big draws, but added, "The majority of the music scene today is much, much younger." Carroll then cited the popularity of nonvideo programming on VH1's sister station MTV, pointing out that VH1's taking the same slant makes a lot of sense.

VH1 has four new weekly series on its summer slate: Sound Affects, in which people recount how songs significantly affected their lives; Rock's Greatest, a countdown series; VH1 Confidential, a probe into the unexplained, mythical and legendary aspects of rock 'n' roll; and Don't Quote Me, similar to the network's already successful Pop-Up Video. —Jenny Higgons, Gist TV Staff

SubjectViewsWritten ByPosted
Newsflash: VH1 abandons rock!386 Jack 07/02/2000 03:02PM
RE: Newsflash: VH1 abandons rock! 216Surfpunk07/02/2000 07:58PM
RE: Newsflash: VH1 abandons rock! 252Dave07/02/2000 09:32PM
RE: Newsflash: VH1 abandons rock! 247 zacman 07/02/2000 10:56PM
RE: Newsflash: VH1 abandons rock! 284Preacherman07/03/2000 01:19AM
RE: Newsflash: VH1 abandons rock! 238 John II 07/04/2000 03:26AM

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