New E-Label Site Launched
Posted by: Scott Patterson ()
Date: March 20, 2001 01:37AM

Contact: Scott Patterson
Maximum Velocity Records
Phone: 973-304-0505


No. Haledon, NJ – March 19, 2001 - "The days of the traditional music label are fading fast," says Scott Patterson, head of Maximum Velocity Records, an e-label that is committed to building an Internet based community of artists who will benefit from artist development and a host of promotion and distribution services.

Maximum Velocity Records (MVR) is unconventional, in that, artists can “sign” with the label for promotion and distribution of their music. As a label "for hire," MVR is able to help artists quickly establish your own e-commerce solution that tags directly to the band’s already existing site.

"We are an on-line music community that assists unsigned groups in artist and business development," said Patterson. "Although we will also be signing and developing some artists that meet our requirements in the more ‘traditional’ record label sense, this is a golden opportunity for the majority of artists in the on-line community who prefer to remain independent and avoid the ‘politics as usual’ associated with the major labels," he added.

Maximum Velocity will provide such services as promotional campaigns for radio and the press, both on-line and off as well as services to place music for publishing deals. Moreover, in addition to selling music on-line, MVR will also offer traditional in store distribution.

Costs for Maximum Velocity’s services are structured based on the artists’ needs.

MVR starts with a free review and consultation to develop an intense market plan that gets the artist’s music to their targeted musical fan base. Since there are many services from which to choose, MVR structures the pricing based on the development and market plan. The artist determines what they want MVR to do for them. The standard split is 25% to MVR and 75% to the artist—a split that’s radically different from what artists usually encounter—empty pockets.

There is a one-time setup fee of $199.00 for training the artist(s) on how to use MVR’s multifarious portal system, (.www.Music Portal your e-commerce account, and target web page set up. After that, artists pay only $24.95 per month which covers all e-commerce maintenance, general promotion, advertising and distribution support. Fans can now buy downloads, CD's and merchandise on line. MVR inventories all CDs and ships them directly to the consumer. Additionally, if a band is touring, they can place the CD in major chain stores.

For artists and bands who don't have an existing site, MVP can also provide web development; they can opt for a single page, or a full-blown e-commerce site, samples of which can be found on the home page. MVR is powered exclusively by (

By working with MVR the advantage to the artists is that they get all the benefits of a "traditional" label without being at the mercy of the label "suits," who not only control their fate but their money, too. Maximum Velocity is structured so that artists keep the majority of their earnings and are paid directly on each sale, not twice a year – and that’s if they’re lucky! You can contact MVR @ For phone 973.304.0505.

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SubjectViewsWritten ByPosted
New E-Label Site Launched180 Scott Patterson 03/20/2001 01:37AM
Re: New E-Label Site Launched 106JT03/20/2001 03:18AM
Re: New E-Label Site Launched 112 Marc Vanway 03/20/2001 05:59PM

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