RE: AOR/MHR
Posted by: John Q ()
Date: April 14, 2000 07:50PM

C dog, where do you get this notion that there is still a 'huge fanbase' for AOR/MHR in Europe and Japan? Because that is most definitely not the case. Most bands on N&T, Escape, MTM, and Z sell less than 3000 copies in Europe and maybe a few hundred in the US. Japan is undergoing major changes as we speak: Not only is the market share for music shrinking due to video games, play stations, etc., melodic hard rock/metal especially is taking a beating because now that the Japanese kids have access to the Net, Burrn! can no longer dictate what people buy. Look at the Burrn! charts - Manson, Korn, Rage ATM, NIN, etc. are tops and have been making huge inroads, squashing traditional hard rock in the process. Burrn! itself are having major problems - their circulation has been cut in half in recent months from what it was only a few years ago.

Classic AOR/MHR will never recover - it will linger and continue to be an underground thing. It has nothing to do with quality although I believe the genre has peaked long ago - it's simple a matter of evolution. Music and what people like constantly changes, even moreso now where trends come and go in a matter of months. No generation wants to listen to the previous generation's music - that's a fact and completely natural. The kids today want Britney Spears, the Backstreet Boys, and Ricky Martin on one hand or Limp Bizkit, Korn, Kid Rock or Manson on the other. Give it 5 or maybe 10 years and these acts, too, will be the subject of late night 30 minute commercials and packaged as 'Remember when we listened to blah blah' compilations like Skid Row, Poison, and Bon Jovi are now.

We can all rant and rave about MTV but you gotta remember that they simply cater to a teenage audience. 15 years ago a big part of the teen population listened to Def Leppard, Bon Jovi, and Iron Maiden and none of us complained because it was our music that got all the exposure. Now we're older and on the outside looking in while today's teens get their fill. To get upset about these 'injustices' is a waste of time. There are many alternatives if you want to find new music in any genres now with the Net and all.

Anyway, didn't mean to get off on a tangent there...

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SubjectViewsWritten ByPosted
AOR/MHR 515c dog04/14/2000 05:01PM
RE: AOR/MHR 315 Susumu 04/14/2000 07:17PM
RE: AOR/MHR 345CR04/15/2000 05:21PM
RE: AOR/MHR367John Q04/14/2000 07:50PM
RE: AOR/MHR 312Pretty Boy Floyd04/14/2000 10:18PM
RE: AOR/MHR 357 Alex siedler 04/14/2000 10:36PM
RE: AOR/MHR 371 Susumu 04/14/2000 11:17PM
RE: AOR/MHR 304 Kevin 04/15/2000 01:27AM


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