Re:Eric, learn me some of that record biz ...
Posted by: Eric Abrahamsen ()
Date: January 18, 2001 08:39AM

In answer to your question. No. Radio is certainly not enough to sell CD's- never has been. The Cornerstone of the Record Industry is still Live Performance.

When a new band starts out people are hired to push the single and CD to radio stations. Those areas/cities that pick up the single, are targeted for live dates, and other promotions-Radio Station visits, In-stores etc.... For example- If you are a new band getting heavy rotation in Des Moines and Detriot, but zilch in Dallas, then a trip to Texas is not in the cards for you. You play where you are wanted, and where people will have somewhat of a clue. You need to use your Road budget wisely. The days of Play, Load, Drive, Unload, Play, across the Country 350 days a year are gone, as the cost is just too much. Radio is a tool in the bigger picture.

Journey are in a different situation, but similar, as really other than those who were around back then, no one knows who they are anymore. Your past does not gaurantee your future. Journey can play in Des Moines for 2000 people on the name alone, but promoters are reluctant to do more due to economics. Now because of Sony's bumbling, Journey have a single out with no Live support. It translates into a single that will peak and drop rather quickly. It's similar to a domino effect.

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Re:Eric, learn me some of that record biz ...215 Eric Abrahamsen 01/18/2001 08:39AM
Thanks Eric ... 147 Copious K9 01/19/2001 02:22AM

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