Herbie Herbert is one of the music industries most colorful characters. For a period of time he was the #1 manager in the business, taking Journey – a band he put together with Neal Schon – to become a multi-Platinum selling stadium act.
And in taking the band to the stadiums, he also helped pioneer the way we watch bands in such settings. The video screens and high-tech productions that dominate tours today were developed by Herbie and the company he and Neal remain partners in – Nocturne – who are today behind tours by U2, Madonna, Metallica, Def Leppard and of course, Journey.
Herbie also broke Swedish hard rock act Europe in America, not to mention taking Mr. Big, Roxette and Steve Miller Band to more Platinum sales and sold out worldwide tours.
He is vocal in his opinions and calls it like he sees it, which doesn't always please some folks on the receiving end.