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World Trade

Thu
10
Aug

WORLD TRADE - Unify (Review)

information persons: 
content: 
45%
Produced By: 
World Trade
Release Date: 
2017
Released: 
Worldwide
Musical Style: 
Prog-AOR
Score: 
45
Label: 
Frontiers
Artist: 
 
I like the idea of World Trade. The debut was a bit of a prog-AOR classic, but I can barely recall the second release. Unify is #3 and their first with Frontiers.
You’d expect the lineup of Billy Sherwood (bass and lead vocals) along with Unruly Child's Bruce Gowdy – guitars and Guy Allison – keyboards and session superstar Mark T. Williams – drums, would hands down nail it without even thinking. But not so.
 
This album is just untidy. The production is really quite hollow with almost no drum sound – it’s all keyboards and bass, plus I’m struggling to appreciate Billy Sherwood’s vocals. They sound unnatural and quite strained compared to past efforts.
 
An appreciation of progressive music is not the issue here. I love a lot of prog-AOR/melodic rock – especially the new Threshold, which is in high rotation.
 
The main issue here (besides the sound) is the lack of great songs. I simply don’t think many of these go anywhere. The title track Unity is an improvement and the track that follows For The Fallen is ok too.
Lifeforce and the opening track The New Norm are good examples of a decent idea poorly executed. There’s just no flow within the songs.

Dedicated prog fans might get something more out of this, but I will defer to my popular recent conclusion – that is with a crowded marketplace, any album that doesn’t stand out is going to get lost and this is one of those albums.
Unlikely I’ll ever play this again now the review process has finished. I really didn’t get any enjoyment from it.
 
Categories: 
 
Wed
31
May

WORLD TRADE To Release Third Album 'Unify' August 4

Artist: 
 
Composed of some of L.A.'s most recognized studio and songwriting talents, Billy Sherwood, Guy Allison, and Bruce Gowdy, WORLD TRADE will release their third album, “Unify” on August 4, 2017 via Frontiers Music Srl.
 
Lead vocalist and main songwriter, Billy Sherwood has been a fixture of the L.A. studio and recording scene since the mid-80's. Billy's talents range from producing a GRAMMY nominated album for Paul Rodgers to being the current bass player of YES, handpicked by Chris Squire to replace him before his untimely death. He also recently joined up with Asia as a replacement for John Wetton after his passing for the band’s current US tour with Journey.
 
"World Trade was always a very special band, with a unique sound. It's amazing all these years later to be able to make another record and have it feel just as special as the first,” says Sherwood.
 
Guy Allison and Bruce Gowdy, a pair of musicians also known for being behind the awesome melodic rock band Unruly Child Band, and drummer Mark T. Williams (son of famed composer John Williams and brother of Toto singer Joseph) round out the line-up.
 
“World Trade was always one of my favorite bands that I had the pleasure to be involved in. We are a real bunch of creative souls. Our debut record had such a great vibe and our new CD ‘Unity’ does as well! To our fans, we hope we can come out and play for you soon,” says Bruce Gowdy.
 
"If I had heard World Trade back when I was an impressionable young man (one who fell in love with the band U.K. on the very first listen), they would have made a lifelong impression on me. I'm very proud to have been a part of that musical journey with some of my very best friends,” adds Guy Alliison.
 
No doubt that World Trade is a world-class band in every sense. “Unify” is a mature sounding recording reflective of the years of experience within the band. With great songwriting, excellent vocals, and immense production values, this album will appeal to fans of Toto's most recent releases and 90125/Big Generator-era Yes, as well as fans of other progressive rock bands who value musicianship and songwriting craft.
 
“Unify” Track Listing:
1.The New Norm
2. Where We're Going
3. Pandora's Box
4. On Target On Time
5. Gone All The Way
6. Unify
7. For The Fallen
8. Lifeforce
9. Same Old Song
10. Again
 
WORLD TRADE Line Up
Billy Sherwood – bass and lead vocals
Bruce Gowdy – guitars
Guy Allison – keyboards
Mark T. Williams – drums
 
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